The Online Lenders Alliance (OLA) is a trade association that is vested in the success of its member companies and their customers in all matters related to online financial services. Our goal is to promote a diverse and responsible marketplace for access to innovative online financial services though education, communication, collaboration and advocacy with policy makers and opinion leaders. We Deserve Credit is an initiative helping financial service centers and their customers who rely on these businesses to protect their rights by speaking out. OLA supports the CFPB’s proposed revisions to the Small-Dollar Loan Rule and wants to ensure the revisions are made permanent to protect Americans’ credit options. Tell the CFPB to scrap the misguided portions of the Small-Dollar Loan Rule and make your voice heard. We Deserve Credit Today and for years to come!